Developing a Contingency Plan for MOPS

Our current climate has caused event cancellations, displaced workers, forced business closures and spurred hiring freezes. For some, marketing has come to a screeching halt while for others, it’s a mad scramble to get work done.

When the unexpected happens, what’s your marketing operations contingency plan? How will work continue to move forward in the absence of staff or when your operating environment unexpectedly changes? And how will you continue to drive MQLs when your options have suddenly narrowed?

Join us for an informal discussion on what COVID-19 has taught us about marketing operations.

Developing a Contingency Plan for MOPS
Thursday, April 23, 1:00pm EST

In this free webcast, you will learn:

  • Options to offset hiring freezes and budget limitations
  • Ideas to streamline workflows and optimize resources
  • Alternatives to in-person events, to keep your lead funnel flowing

We'll also share our ebook: A Digital Marketer’s Guide to Crisis Recovery, to help your team regroup and move forward.


Registration is free—reserve your seat now!

Register Now
Fill out the form to reserve your seat!
Meet the Speakers
Alexandre Pelletier
CEO & Co-Founder, Perkuto
MCE, MCSA, Marketo Champion
Justin Norris
Director of Solutions Architecture, Perkuto
MCE, MCSA, Marketo Champion
Helen Abramova
Marketing Technology Lead
MCE, Marketo Champion
Kelly Jo Horton
Principal Engineer, Marketing Operations & Technology, ROOM
MCE, MCSA, Marketo Champion, Fearless 50 member