Wondering how to get started with account-centric marketing and sales programs?

What technologies should you invest in? How do you go about getting buy-in? What do you need to do to measure success? How can marketing effectively enable sales in an account-based marketing and selling world?

Making a big shift like this can seem overwhelming but it doesn’t have to be! Join us at 1pm ET on Tuesday February 28th, 2017 to learn how to navigate this process. The webinar will be led by Caryl Mostacho, Senior Consultant at Perkuto and Nipul Chokshi, VP of Product Marketing at Lattice Engines.

The webinar will provide specifics on how to:

  1. Learn how to get buy-in for ABM
  2. Understand what marketing’s role is in supporting sales in ABM
  3. What tactics are most effective in driving successful ABM
  4. See how other companies have successfully executed their ABM programs
  5. Identify the technology investments you’ll need to get started