Marketing Impact Talks - Toronto
Additional locations: Montreal | Vancouver | Calgary

Marketing Impact Talks: Leveraging Attribution for Better Results

If there’s one area marketers get hung up on more often than not, it’s reporting and attribution. From technology limitations to a lack of knowledge to an overwhelming amount of data, understanding contribution to revenue is a marketer’s most challenging feat.

When: October 18, 2018, 2:00pm-6:00pm EDT
Where: Marriott Downtown at CF Toronto Eaton Centre
525 Bay St
Toronto, ON M5G 2L2


Join us as we discuss the benefits of marketing performance measurement:
  • Learn how other marketers have leveraged attribution to produce measurably better outcomes.
  • Experience a live demonstration of Bizible, the newest member of the Marketo family and the leading marketing performance management software.
  • Network with your marketing peers; share your attribution challenges and successes.
  • Get inspired by what’s possible and empowered with technology solutions.

Agenda

  • 2:00-2:30: Registration and Networking
  • 2:30-2:45: Welcome/Introduction/The State of Marketing Analytics
    Speaker: Alexandre Pelletier, Perkuto
  • 2:45-3:15: Applying Attribution for Measurably Better Outcomes: a Peer-to-Peer Case Study
    Speaker: Fern Hernandez, Uberflip
  • 3:15-3:45: A Marketer’s Toolbox: Advanced Attribution Technology
    Speaker: Andy Turman, Bizible
  • 3:45-4:00: The ROI of Attribution
    Speaker: Kathy Leeman, Marketo
  • 4:00-4:30: Pressing Attribution Questions - a panel discussion
    Moderator: Kathy Leeman; Panelists: Alexandre Pelletier, Fern Hernandez, Andy Turman
  • 4:30-5:00: Round Table Discussions: small group discussions and network building
  • 5:00-6:00: Networking Happy Hour

Speakers include:

Alexandre Pelletier Perkuto

Alexandre Pelletier

CEO, Perkuto

Kathy Leeman Marketo

Kathy Leeman

GVP of Global Engagement, Marketo

Andy Turman.jpg

Andy Turman

Co-Founder, Bizible

Fern Hernandez Uberflip.png

Fern Hernandez

Marketing Operations Manager, Uberflip


Registration is free but required to attend. Space is limited; early registration is recommended. Sign up via the form on this page today!

View map:
Marketing Impact Talks: Leveraging Attribution for Better Results

View additional dates and locations:
Montreal, Oct 11 | Vancouver, Oct 23 | Calgary, Oct 24