Marketing Impact Talks - Calgary
Additional locations: Montreal | Toronto | Vancouver

Marketing Impact Talks: Leveraging Attribution for Better Results

If there’s one area marketers get hung up on more often than not, it’s reporting and attribution. From technology limitations to a lack of knowledge to an overwhelming amount of data, understanding contribution to revenue is a marketer’s most challenging feat.

When: October 24, 2018, 2:00pm-6:00pm MDT
Where: Calgary Marriott Downtown Hotel
110 9th Avenue SE
Calgary, AB T2G 5A6


Join us as we discuss the benefits of marketing performance measurement:
  • Learn how other marketers have leveraged attribution to produce measurably better outcomes.
  • Experience a live demonstration of Bizible, the newest member of the Marketo family and the leading marketing performance management software.
  • Network with your marketing peers; share your attribution challenges and successes.
  • Get inspired by what’s possible and empowered with technology solutions.

Agenda

  • 2:00-2:30: Registration and Networking
  • 2:30-2:45: Welcome/Introduction/The State of Marketing Analytics
    Speaker: Alexandre Pelletier, Perkuto
  • 2:45-3:15: Applying Attribution for Measurably Better Outcomes
    Speaker: Lauren Alt, Outreach
  • 3:15-3:45: A Marketer’s Toolbox: Advanced Attribution Technology
    Speaker: Andy Turman, Bizible
  • 3:45-4:00: The ROI of Attribution
    Speaker: Kathy Leeman, Marketo
  • 4:00-4:30: Pressing Attribution Questions - a panel discussion
    Moderator: Kathy Leeman; Panelists: Alexandre Pelletier, Lauren Alt, Andy Turman
  • 4:30-5:00: Round Table Discussions: small group discussions and network building
  • 5:00-6:00: Networking Happy Hour

Speakers include:

Alexandre Pelletier, Perkuto

Alexandre Pelletier

CEO, Perkuto

Kathy Leeman.jpg

Kathy Leeman

GVP of Global Engagement, Marketo

Lauren Alt, Outreach

Lauren Alt

Marketing Campaigns Manager, Outreach

Andy Turman.jpg

Andy Turman

Co-Founder, Bizible


Registration is free but required to attend. Space is limited; early registration is recommended. Sign up via the form on this page today!

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Marketing Impact Talks: Leveraging Attribution for Better Results

View additional dates and locations:
Montreal, Oct 11 | Toronto, Oct 18 | Vancouver, Oct 23