Attribution fundamentals. Building your engine. Optimization.
Download The Attribution Toolkit, loaded with practical resources to help marketers prove the impact of their marketing efforts with revenue attribution and reporting. Toolkit includes:
- The Art and Science of Marketing Attribution—how attribution works and how to choose the right model to meet your business expectations
- Building an Attribution Engine with Bizible and Marketo: Webinar Presentation—as presented by Justin Norris and Kashif Khurshid at Adobe/Marketo Summit 2019
- Taxonomy Spreadsheet—a channel and offer tracking guide that you can customize to suit your organization's specific reporting needs